To create a powerful impact,
most companies rely on a combination of marketing channels. But nobody
can cover all the possible alternatives.
Relying on only one kind
of media may not give you the "critical mass" that you need. Using
too many channels can dilute the impact, due to limited resources.
Between the two extremes, there is always an optimum combination.
The top red tab on the
right leads to two checklists. One is for companies open to the public,
and the other - for "business to business" providers.
Can you point THREE marketing
methods that would be most important to you right now? How about
TWO others, for possible use in the future?
You may have some channels
already covered. Or you may have original alternatives to add to
Please give a few moments
of thought to each "red tab" subject.