INTERNET IN PLAIN ENGLISH
someone gives you a totally stupid book, you probably won't read it.
What if the book has cute animations and titles that execute somersaults
and flipflops on paper? Would that make you read it?
time when a new media technology emerges, most people don't see the forest
because of the trees. The same happened a few years back with
the videotape, then with the interactive CD-ROM. Fresh out
of the woodwork, new companies started to produce tons of junk, believing
that the technology would compensate for lack of message values.
"Techno-communicators" may even be successful for a short time. But
once the new technology matures, the hype disappears, and the curiosity
vanishes, they're out of business. Just like most producers in the
early days of motion pictures.
Internet is becoming, fast, a mature medium. Many people already
take it for granted, forgetting that it landed among us just recently,
straight from the realm of science fiction. Communication at its
best! No paper. Instant updates for people across the
street or across the world. Powerful links that will back up anything
you have to say. Virtually no distribution cost. Soon to come
- a zillion channels with full motion video. The list of fantastic
features could go on forever.
you still need powerful incentives to make people turn on their computers,
log on, and go DIRECTLY to YOUR website. They won't do that just
to see some junk advertising! The main incentive can be a particular
convenience, some important information, entertainment value, etc.
Above all - your audiences must KNOW that your website exists, and that
it offers something truly meaningful for them. Click the red tabs
on your right to find out more.