CAN A VIDEOTAPE
IT WILL PROMOTE YOUR EXPERT
Publishing a videotape
conveys the same prestige as publishing a book in your field - for a much
smaller investment of time and money.
IT WILL INCREASE YOUR
If you have a business
event, a seminar for example, a videotape can reach all the people who
couldn’t be present at that particular time & place. If your
business entails personal presentations, a video can reach other people
involved in a buying decision - even if they never visit your place.
IT’S A CONVENIENT WAY
TO CARRY YOUR SHOWROOM ANYWHERE
Not only that - but it
can also “expand” your showroom to describe your clients, their locations,
the impact that your help has had in their lives. Video testimonials
are more convincing than any printed endorsement.
IT WILL SAVE LOTS OF
In a retail business,
a video can suggest new things to buyers waiting at the cash register.
In a service business, a video program shown in the waiting room can present
preliminary facts about your business. Then, when you come face to
face with your client, you’ll have more time to focus on their personal
IT WILL POSITION YOU
AHEAD OF THE COMPETITION
Few businesses use videotapes
for marketing - so a good tape can secure a special place in your clients'
IT WILL DECREASE THE
Many people are afraid
to talk to salespersons. If they see how friendly your business is,
they’ll have more confidence. (The same is true for your website).
IT CAN MAKE MONEY BY
... exactly like a book
- or any other informational product.
THE PRODUCT TESTING IS
You can start with a
very simple, low-budget production, and upgrade it easily if the initial
demand proves satisfactory. If you are happy with the result, you
can also think about full-length TV programs. But you never have
to come up with a large investment before you have a chance to test the